Search
Deals
Tips
FAQs
Agencies
Locations
When to book

Florence car rentals from $45/day

This price is the cheapest per day rate found by a KAYAK user in the last 72 hours by searching for a car rental in Florence with a pick-up date of 5/21 and drop-off date of 5/28. Fares are subject to change and may not be available at all agencies or on all dates of rental. Click the price to replicate the search for this deal.
Thu 5/23
Thu 5/30

Compare hundreds of rental car sites at once for car rental deals in Florence, Alabama

Here is why travelers choose KAYAK

Save up to 38%Compare multiple travel sites with one search.

Free to useThere are no hidden charges or fees.

Filter your dealsFilter by car type, brand and more. Instantly customise your results.

Book with flexibilityUse our "free cancellation" filter for maximum flexibility at no extra cost.

Cheap car rentals in Florence

Discover the best prices and deals for you by selecting your travel dates.
Choose your dates
Economy$45/day
Compact$45/day
Intermediate$47/day
Standard$49/day
Full-size$50/day
Minivan$77/day
Full-size SUV$106/day
Luxury$72/day
Pickup truck$54/day
Compact SUV$50/day
Intermediate SUV$54/day
Standard SUV$58/day
Supplier choice$63/day
Best rates found by KAYAK users in the past 48 hours.

KAYAK’s top tips for renting a car in Florence

  • Car rentals in Florence offer distinct advantages over alternative transport options. Public transportation schedules may not always align with your itinerary, making exploring the city and its surrounding areas difficult. With car rentals in Florence, you can set your own schedule and travel at your convenience. Some tourist attractions in and around Florence may be in remote or less accessible areas. A car allows you to easily reach these destinations without relying on public transportation or costly taxi services. You can visit areas like the stunning Natchez Trace Parkway with Florence car rentals and explore the scenic Bankhead National Forest.
  • The most convenient airport to land at when you visit Florence is Muscle Shoals Airport (MSL). After you arrive at Muscle Shoals Airport (MSL), you can easily find the car rental counter at the terminal building near the baggage claim area. You can also get free shuttle bus services from car rental agencies like Avis to take you to the car rental desk. For the best Florence car rental deals, consider reserving your car from the airport's website up to six months before arrival.
  • Driving car rentals in Florence presents a moderately calm and relaxed environment with generally law-abiding motorists. Residents adhere to traffic rules and regulations, making it a relatively safe city. While there are occasional instances of impatience or aggression, they are not prevalent. Florence has a reasonable number of bicycles on the road, but they typically follow designated bike lanes. Large trucks are standard due to the city's industrial activities but are generally courteous.  Be careful and adhere to the rules of the road for a smooth driving experience.
  • Driving car rentals in Florence can have challenges, particularly during rush hour (7 am to 9 am and 3 pm to 7 pm) when traffic congestion is more common. The most affected roads during peak times include Highway 72, Cox Creek Parkway, and Florence Boulevard. It's advisable to plan your journeys accordingly and allow extra time for delays. Some seasons can flood with visitors, which means limited parking spaces in Florence. While Florence generally experiences mild weather throughout the year, heavy rain can occasionally cause slippery road conditions.
  • 25% of our users found rental cars in Florence for $53 or less
  • Book your rental car in Florence at least 1 day before your trip in order to get a below-average price
  • Compact rental cars in Florence are around 21% cheaper than other car types, on average

FAQs about renting a car in Florence

  • How much does it cost to rent a car in Florence?

    On average a rental car in Florence costs $58 per day. But prices differ between operators and you can save money through a price comparison of car rental deals from different agencies. The cheapest price for a car rental in Florence found in the last 2 weeks is $48.

  • What is the cheapest car rental company in Florence?

    In the past 72 hours, the cheapest rental cars were found at Enterprise Rent-A-Car ($45/day) and Hertz ($63/day). In the last 72 hours the cheapest rental car price was found at Enterprise Rent-A-Car 2321 Mall Road 35630 (3 miles from city center).

  • How much is gas price in Florence?

    The average gas price in Florence is $3.93 per gallon over the past 30 days. Filling up a gas tank costs between $47 and $63, depending on the car size.

  • What is the most popular rental car in Florence?

    Compact (Hyundai Tucson or similar) is the most frequently booked rental car type in Florence.

  • How can I find car rentals near me in Florence?

    Take a look at our extensive car rental location map to find the best rental cars near you.

  • How much does a Compact car rental cost in Florence?

    A Compact car rental in Florence costs $48 per day, on average.

  • How much does a Standard car rental cost in Florence?

    A Standard car rental in Florence costs $53 per day, on average.

  • How much does a Special car rental cost in Florence?

    A Special car rental in Florence costs $74 per day, on average.

  • How much does it cost to rent a car for a week in Florence?

    On average a rental car in Florence costs $403 per week ($58 per day).

  • How much does it cost to rent a car long term for a month in Florence?

    On average a rental car in Florence costs $1,727 per month ($58 per day).

  • Should I get insurance when renting a car in Florence?

    Most car rental providers in Florence offer insurance but the level of protection can differ substantially. If you're unsure whether to get extra protection for your car rental in Florence, check out KAYAK's car rental insurance guide.

  • How many car agencies are operating in Florence?

    KAYAK has deals for you to compare from 2 car rental agencies in Florence.

  • What do I need to know before booking a car rental in Florence?

    Finding the right price, understanding the add-ons and staying up to date with policy changes can be a challenge. That’s why KAYAK has produced the ultimate guide to renting a car to help you cut though the jargon and make the right choice for your rental car. Find tips and insights for how to book your rental, what car rental insurance you’ll need, how to deal with a car rental agency and what extra fees to expect (and avoid!).

  • Why should I use KAYAK to rent a car in Florence?

    KAYAK searches thousands of car rental agencies to provide you with offers from all car rental agencies operating in Florence so that you can compare car rental rates, reviews and pick-up and drop-off locations to find the best deal for you.

  • What type of car is recommended for driving in Florence?

    When considering the type of car to drive in Florence, various options can suit different preferences and needs. For those seeking a spacious and comfortable ride, a mid-size sedan or SUV can provide ample legroom and storage capacity for exploring the city and its surroundings. If you plan to travel with a larger group or have a lot of luggage, a minivan or crossover SUV can offer the necessary space and flexibility. Alternatively, if you prefer a more luxurious driving experience, renting a premium or luxury vehicle can enhance your comfort and style while cruising through Florence.

  • What’s the speed limit in Florence?

    In residential areas, the speed limit is 25 mph to prioritize pedestrian safety and minimize the risk of accidents. The speed limit is typically 35 to 45 mph on major city roads, such as highways and boulevards. However, it's essential to be mindful of specific signage and road conditions, as speed limits may vary in certain areas. Adhering to the posted speed limits ensures your safety and other road users' safety while driving in Florence.

  • Where are the best places to park in Florence?

    In Florence, there are several convenient parking options available for visitors. The Downtown Parking Garage on Tennessee Street offers ample parking spaces and is centrally located, making it an ideal choice for exploring the downtown area. Additionally, street parking is available throughout the city, particularly in the downtown district and near popular attractions. Be sure to check for any parking restrictions or time limits indicated by signage. If you're visiting specific destinations like the University of North Alabama or the Florence-Lauderdale Tourism Visitor Center, they often provide designated parking areas for visitors. The average hourly parking fee is approximately $1.

Florence car rental reviews and directory

Enterprise Rent-A-Car

10.0

Wonderful

8 reviews
Best rated
Cheapest deal
Most popular

Cleanliness

10.0

Comfort

10.0

Pick-up/Drop-off

10.0

Value for money

10.0

3 locations in Florence

Show locations

Locations in Florence

2117 6th Ave South

+1 256 340 1550

Monday08:00 - 17:00
Tuesday08:00 - 17:00
Wednesday08:00 - 17:00
Thursday08:00 - 17:00
Friday08:00 - 17:00
Saturday09:00 - 12:00
Sunday00:00 - 00:00

2225 Woodward Ave

+1 256 381 5606

Monday08:00 - 17:00
Tuesday08:00 - 17:00
Wednesday08:00 - 17:00
Thursday08:00 - 17:00
Friday08:00 - 17:00
Saturday09:00 - 12:00
Sunday00:00 - 00:00

2321 Mall Road

+1 256 767 0292

Monday08:00 - 17:00
Tuesday08:00 - 17:00
Wednesday08:00 - 17:00
Thursday08:00 - 17:00
Friday08:00 - 17:00
Saturday09:00 - 12:00
Sunday00:00 - 00:00

Filters

Reviews

10.0 Wonderful

Jul 2019

KAYAK

Pros:

The staff was awesome and provided me with amazing service!

Cons:

Couldn't have asked for anything better.. Excellent vehicle and top of the line customer service!! I'd be asking for too much if I was to ask for anything else. Thank You!!

10.0 Wonderful

Dec 2018

KAYAK

Pros:

My car was inspected immediately and I was met with kindness.

Cons:

Nothing!

2.0 Poor

Jun 2018

KAYAK

Cons:

I didn't end up renting because of many reasons. I'll try a different car rental place next time.

10.0 Wonderful

Aug 2017

KAYAK

Pros:

Enterprise is always such a pleasant experience for us. Staff is always friendly and the vehicle was clean and well appointed.

Cons:

Nothing we didn't like. I'm not a fan of Ford, but the Expedition was a nice ride.

10.0 Wonderful

Mar 2016

KAYAK

Pros:

The two gentlemen who work in the Mall Road office were so friendly and helpful! They made the entire experience enjoyable.

1 out of 2

Budget

6.7

Okay

No reviews available

2 locations in Florence

Show locations

Locations in Florence

1600 6th Avenue Se

+1 256 350 8838

Monday14:00 - 17:0008:00 - 17:00
Thursday14:00 - 17:0008:00 - 17:00
Friday14:00 - 17:0008:00 - 17:00

1718 T Ed Campbell Drive

+1 256 381 7626

Monday08:30 - 17:00
Thursday08:30 - 17:00
Friday08:30 - 17:00

Filters

No reviews available

Avis

6.5

Okay

No reviews available

One location in Florence

Show locations

Locations in Florence

1718 T. Ed Campbell Drive

+1 256 381 7626

Monday08:30 - 17:00
Thursday08:30 - 17:00
Friday08:30 - 17:00

Filters

No reviews available

U-Save

4.5

Mediocre

No reviews available

One location in Florence

Show locations

Locations in Florence

1907 N Locust Ave

+1 931 762 8874

Opening times not available

Filters

No reviews available

Hertz

No score available yet

2 locations in Florence

Show locations

Locations in Florence

2019 6th Ave Se

+1 256 353 9110

Monday08:00 - 17:00
Tuesday08:00 - 17:00
Wednesday08:00 - 17:00
Thursday08:00 - 17:00
Friday08:00 - 17:00

875 Cox Creek Parkway

+1 256 275 3313

Monday13:00 - 17:0008:00 - 17:00
Tuesday13:00 - 17:0008:00 - 17:00
Wednesday13:00 - 17:0008:00 - 17:00
Thursday08:00 - 17:0013:00 - 17:00
Friday08:00 - 17:0013:00 - 17:00

Filters

Reviews

2.0 Poor

Dec 2021

KAYAK
There were not any actual cars there for us to rent even though we had booked in advanced. They did not try and call to let me know either.

2.0 Poor

Oct 2020

KAYAK

Pros:

Absolutely nothing

Cons:

When I arrived to pick up my rental I was told they had no cars available and gave me a number to call to have my credit card refunded

5.2 Fair

Nov 2017

KAYAK

Cons:

Didn’t get the car I paid for.

10.0 Wonderful

May 2017

KAYAK

Pros:

Everything was fine!

2.0 Poor

Apr 2023

KAYAK
I was put on standby for a vehicle the morning of my pick up and was told i would get a call wgen a car was available. That was on Monday 04/17/2023. It is now Monday 04/24/2023 and I have yet to get a call that a car is

10.0 Wonderful

Aug 2022

KAYAK
The women in the office were very friendly and the drop off couldn't have been easier.

1 out of 4

Easirent

No score available yet

One location in Florence

Show locations

Locations in Florence

Northwest Alabama Regional Airport

Opening times not available

Filters

No reviews available

24 travelers who rented a car in Florence gave the car agency they used an average rating of 5.5

Car rental locations in or near Florence

Good to know

Most popular agency

Enterprise Rent-A-Car

Most popular car type

Compact

Average price

$58/day

Good deal

$53/day

When to book a rental car in Florence

Average daily price per month
Rental car prices as pick-up date approaches